The United States Marine Corps, long dominated by white men, is starting
a marketing campaign to attract more minorities and women into its
officer corps.
The effort kicks off on Thursday with television commercials during
professional and college football games, glossy advertisements in sports
magazines and a series of Internet videos. Titled “Fighting With
Purpose,” it features a black lieutenant and a female captain who are
actively engaged in their home communities as well as in leading Marines. [Read more]
