Marine Corps Starts Ad Campaign to Try to Diversify Officer Ranks

The United States Marine Corps, long dominated by white men, is starting a marketing campaign to attract more minorities and women into its officer corps. 

The effort kicks off on Thursday with television commercials during professional and college football games, glossy advertisements in sports magazines and a series of Internet videos. Titled “Fighting With Purpose,” it features a black lieutenant and a female captain who are actively engaged in their home communities as well as in leading Marines. [Read more]